World of Coffee Panama 2026: how our show went

From 23 to 25 October 2026, HR Coffee Equip took part as a sponsor in World of Coffee Panama 2026, the first Panamanian edition of the Specialty Coffee Association show, held at the Panama Convention Center in Panama City. Three days with a full booth, and the clear sense that specialty coffee in Panama has moved into another stage.

The recap on video

We shot two edits at the booth itself, one per day. Tap to play.

What we brought to World of Coffee Panama

At our booth, Mahlkönig grinders, the Nucleus Link Roaster, DiFluid measuring tools and Origami brewers ran non-stop. A few steps away, at our partner's booth, were the Nuova Simonelli and Victoria Arduino espresso machines.

The Link drove most of the conversation: roasting samples live, in front of whoever is asking, explains the process far better than any spec sheet. Between growers who want to control their own roast profile and roasters chasing repeatability, it was the talk of the show.

What the show leaves for Panamanian coffee

Panama was already a big name in the cup: Geisha from Boquete and Volcán has been setting records at international auctions for years. What was missing was a meeting point the size of World of Coffee, and that is what happened at the Panama Convention Center: growers from Chiriquí, roasters from the capital, baristas, importers and overseas buyers, all three days in the same hall.

That closeness between farm, roastery and bar is what makes the business sustainable. For those of us selling equipment it changes the conversation too: less catalogue, more about what each operation needs to serve the coffee Panama already produces.

Where to get this equipment in Panama

HR Coffee Equip is the Panamanian distributor for Mahlkönig, Nuova Simonelli, Victoria Arduino, Nucleus, DiFluid, Origami, Brewista, Bunn, Loveramics and Cafec, with stock in country, spare parts and our own service workshop. We serve cafés, restaurants, hotels, offices and homes nationwide.

If something in the video caught your eye, browse the catalogue or write to us: we have it available in Panama, with installation and maintenance.

Frequently asked questions

When and where was World of Coffee Panama 2026?

From 23 to 25 October 2026, at the Panama Convention Center in Panama City. It was the first World of Coffee held in Panama.

Which coffee equipment brands does HR Coffee Equip represent in Panama?

Mahlkönig, Nuova Simonelli, Victoria Arduino, Nucleus, DiFluid, Origami, Brewista, Bunn, Loveramics and Cafec, with spare parts and service in country.

Thank you

To the baristas who came to taste, the growers who brought their coffee, the customers who travelled to Panama City, and to the team who built, ran and struck the booth without losing the smile. We are very proud of how the brand looked over these three days. See you at the next one.